An script for PSM Television

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Product Descriptive Basis

Product or service:  National Awareness for Using Condom

The Advertising is based on a public message that tries to focus on the problems of population and family planning.

SWOT Analysis

·     Strength: Public messages make people socially aware and vigilant, not like other advertisements that concentrates more in appealing and attracting.

·     Weakness: It must be broadcast in specific time as the childrens may be wrongly influenced.

·     Objective: To create a proper control in population. To create attention of the viewers.

·     Punch line: “SPREAD THE WORD”

·     Target: The matured unvigilant citizens of the Country,

·     Broadcast Time:  10:00 am (only once during the day)

                                  After 8:00 pm (during ngiht hours)

SINGLE COLUMN SCRIPT

FADE IN:

1.      INT: A HOUSE- EVENING

A simple old fashioned man come home and call out his wife for three times

HUSBAND: sushma! sushma! sushma!! (MLS)

CUT

2.      INT: HOUSE- EVENING

Wife comes out from the kitchen

WIFE: kya hai ji? (MS)

CUT

3.      INT: HOUSE- EVENING

Husband to his wife with a new 3G phone in his hand

HUSBAND :  Dekhon main kya laya! (MCUS)

CUT

4.      INT : HOUSE- EVENING

     Wife astonishingly replies back

     WIFE: 3G Phone!! (MCUS)

     CUT

5.      INT: A HOUSE- EVENING

Husband proudly replies back

HUSBAND: Haa, aaj se 3G pe busy aur no abaadi. (MCUS)

CUT

6.      INT: A HOUSE- EVENING

Narrator speaks while wife and the husband attentively listen to it

NARRATOR: Aabadi to condom se kam hoti hai 3G se nahin (MCUS)

DISSOLVE

FADE IN

7.      Information screen

NARRATOR: Condom istemaal kijiye aur ‘EK JIMMEDAR NAGRIK BANIYE’.

DISSOLVE

FADE IN

8.      INT: HOUSE- EVENING

Wife addresses to the audience,looking at the camera

WIFE: Jimmedar baniye, inke jaise nahin

CUT

EXT- Exterior

INT- Interior

POV- Point of View

MLS- Mid Long Shot

MS- Mid Shot

MCUS- Mid Close-Up Shot

CS- Close-Up Shot

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THE SOLITARY HUNTER

The Tiger (Panthera tigris) is the largest cat species, reaching a total body length of up to 3.3 meters (11 ft) and weighing up to 306 kg (670 lb). It is the third largest land carnivore (behind only the Polar bear and the Brown bear). They like to stay alone, not like Lions hunting and staying in packs. I just wonder why the Lion is the ‘King of the Jungle’. Even if we compare the strength between these two creatures, Tiger is sure to win.

CHARACTERISTICS

·         Tigers have muscular bodies with particularly powerful forelimbs and large heads. The pelage coloration varies between shades of orange or brown with white ventral areas and distinctive black stripes. The face has long whiskers, which are especially long in males.

·         The pattern of stripes is unique to each animal, these unique markings can be used by researchers to identify individuals (both in the wild and captivity), much in the same way that fingerprints are used to identify humans. It seems likely that the function of stripes is camouflage, serving to help tigers conceal themselves amongst the dappled shadows and long grass of their environment as they stalk their prey. The stripe pattern is also found on the skin of the tiger. If a tiger were to be shaved, its distinctive camouflage pattern would be preserved.

·         It returns the same way it goes. Tiger’s paws are soft so it likes to move near the banks of river. male tigers have wider forepaw pads than females. Biologists use this difference to determine gender based on tiger tracks.

·        Tigresses are smaller than the males in each subspecies, although the size difference between male and female tigers tends to be more pronounced in the larger tiger subspecies, with males weighing up to 1.7 times more than the females.

·         Over much of the tiger's broad geographic range, wild pig, wild cattle and several species of deer are its major prey. All prey are forest or grassland ungulates that range in size from 65 to 2,000 pounds (30-900 kg). Tigers are ambush hunters, stalking their prey, approaching as closely as possible, and then charging the animal from behind. They usually bite the neck or throat of their prey. The neck-bite, which severs the spinal cord, is typically used on small or medium sized prey, while the throat bite, which causes suffocation, is used on larger animals. After killing their prey, tigers drag the animal to a safe place, consuming it over the course of several days. Typically, wild tigers gorge themselves on fresh kills, and can eat as much as 40 pounds (18 kg) of meat at one time. Several days may pass before they are hungry enough to hunt again.

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