An script for PSM Television

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Product Descriptive Basis

Product or service:  National Awareness for Using Condom

The Advertising is based on a public message that tries to focus on the problems of population and family planning.

SWOT Analysis

·     Strength: Public messages make people socially aware and vigilant, not like other advertisements that concentrates more in appealing and attracting.

·     Weakness: It must be broadcast in specific time as the childrens may be wrongly influenced.

·     Objective: To create a proper control in population. To create attention of the viewers.

·     Punch line: “SPREAD THE WORD”

·     Target: The matured unvigilant citizens of the Country,

·     Broadcast Time:  10:00 am (only once during the day)

                                  After 8:00 pm (during ngiht hours)

SINGLE COLUMN SCRIPT

FADE IN:

1.      INT: A HOUSE- EVENING

A simple old fashioned man come home and call out his wife for three times

HUSBAND: sushma! sushma! sushma!! (MLS)

CUT

2.      INT: HOUSE- EVENING

Wife comes out from the kitchen

WIFE: kya hai ji? (MS)

CUT

3.      INT: HOUSE- EVENING

Husband to his wife with a new 3G phone in his hand

HUSBAND :  Dekhon main kya laya! (MCUS)

CUT

4.      INT : HOUSE- EVENING

     Wife astonishingly replies back

     WIFE: 3G Phone!! (MCUS)

     CUT

5.      INT: A HOUSE- EVENING

Husband proudly replies back

HUSBAND: Haa, aaj se 3G pe busy aur no abaadi. (MCUS)

CUT

6.      INT: A HOUSE- EVENING

Narrator speaks while wife and the husband attentively listen to it

NARRATOR: Aabadi to condom se kam hoti hai 3G se nahin (MCUS)

DISSOLVE

FADE IN

7.      Information screen

NARRATOR: Condom istemaal kijiye aur ‘EK JIMMEDAR NAGRIK BANIYE’.

DISSOLVE

FADE IN

8.      INT: HOUSE- EVENING

Wife addresses to the audience,looking at the camera

WIFE: Jimmedar baniye, inke jaise nahin

CUT

EXT- Exterior

INT- Interior

POV- Point of View

MLS- Mid Long Shot

MS- Mid Shot

MCUS- Mid Close-Up Shot

CS- Close-Up Shot